How to get more Instagram followers in 2021
How to get more Instagram followers
(for business purposes)
When you are just starting an online business, it can be exciting to imagine how you can successfully sell your product through Instagram ... After you've built an audience. But the truth is that your first 10,000 followers on Instagram are the hardest to get. Why? No one knows who you are yet. You still need to prove that you are an influential and successful brand. But that doesn't mean it's not possible. If you follow this guide on how to get followers on Instagram, you can reach 10,000 followers on Instagram in just six months. No jokes, no tricks!
1. Ask (People) Customers to Share Their Posts to Build Instagram Followers.
When you’re just starting out, getting followers on Instagram will be a lot easier with customer photos in your feed. Why? It helps increase social proof. .If you’ve never had a customer before, reach out to influencers in your niche with under 5,000 followers. I know the number seems low but influencers with few followers on Instagram want to monetize their accounts and will be willing to take pictures with your products at a much lower rate.
You can also offer them an affiliate deal where they’ll get a commission for every sale they score with their customer referral link.
If you’ve already had a couple of sales, reach out to customers and offer a free gift or cash incentive for taking quality images with the product they purchased. be your long-term strategy but for the short-term, while you try to build your brand, this can help you grow.
As more customers start seeing customer photos on your Instagram, they’ll naturally start tagging you in posts when they receive their products.
In a nutshell, if you comment on customers’ posts, repost their content and follow them, you’ll likely get them to follow you back.
Though some will follow you after tagging you in their post on their own. Get that word-of-mouth going!
2. Get Instagram Followers by Joining Instagram Engagement Groups.
Have you ever wondered what people who get followers on Instagram do differently? They participate in engagement groups (also known as Instagram pods).
While it may be tempting to join the larger Instagram engagement groups, the truth is that you will get a more targeted list of Instagram followers by focusing on your niche. This tactic is best for entrepreneurs who are just starting to learn how to get followers on Instagram.
You can find engagement groups for travel, beauty, fashion and more. In these groups, you can get followers and likes from people who share interests. But if you really want to get their attention, you should also return the favor by following the fan pages for the people who join the group. My friends got 2,000 new followers in just a few weeks using this strategy. While it may not help with immediate sales, it helps you gain credibility from the start, so that your Instagram page doesn't show that you only have a handful of followers. Remember, this is more of a short-term strategy for your first few weeks on Instagram, not a long-term strategy for gaining loyal followers on Instagram.
3. Use Hashtags to Get Followers on Instagram
Some may say use 5 or 11 hashtags or some other arbitrary numbers. But when I was building my store’s Instagram account, I ignored their advice and ran wild with it.
Usually, I’d go as close to or right to the max number of hashtags possible — 30. That’s the magic number.
Truth is, you add all those hashtags in the first comment. And as your page engagement grows, no one will ever see the first comment because they’re too busy tagging their friends in your post.
Sure, when you’re starting out people might see it. But if the goal is to increase visibility, the easiest way to do it is to add more hashtags. As you gain followers, your posts will rank higher for those hashtag keywords, giving you even more visibility.
If your hashtags are niche specific, you’ll increase your likelihood of being found by a relevant audience, which will help you grow your followers on Instagram as well.
So avoid generic hashtags like #love or #picoftheday if you’re selling fashion, for example.
4. By having a consistent style.
I know this sounds like one of those "blah, blah, blah" ways to gain followers on Instagram. But it's not. Here's why: people don't follow you because of the content you post, but because of what they think will be the future content you post. Let's say you have a corgi fan page, every day you post beautiful corgi photos and videos without fail.If Instagram users keep seeing your posts,they’ll eventually realize that you always post the cutest corgi content.
So they follow you with the expectation that your account will always be more of the same type of content.
Having a consistent style or theme is more than just a branding play, it’s about creating an expectation for your Instagram account that your followers or potential followers can count on. They want to see more of the same type of content, every day.
If you can maintain that consistency with every post, you’ll gain followers on Instagram fast while fostering confidence and trust in your brand.
5. Work With Influencers.
Another way to increase Instagram followers is by getting an Instagram shoutout for having an influencer do an account takeover.
If an influencer has a loyal following, they can give you a shoutout that’ll result in new followers for your account and possibly a few sales.
Be sure to write up a contract that prohibits the influencer from sending fake traffic.
We once worked with an influencer who gave us a shoutout and the result was 2,000 non active Instagram followers on our account. It was obvious she used a bot.
When you get a sudden rush of fake followers on Instagram, you risk getting your account banned. No one wants that.
If you’re looking for a way to get real Instagram followers, ask the influencer you work with to do an account takeover on your Instagram Stories. This way, people will have to follow your page to view the story. Make sure to ask them to inform their audience a few days in advance.
6. Follow People Who Like Competition
find people who follow brands. To get that Instagram followers increase.
Who are your biggest competitors on Instagram? Note them down. Then, browse their posts to see who’s commenting on their posts. Follow them and engage with them.
Keep in mind that when choosing competitors on Instagram, it’s better to go for the smaller brands.
Why? Because if you were selling makeup brushes and trying to engage people who comment on Sephora, there’s a good chance that they’re not the right audience despite being in a similar niche. Bigger brands tend to have more customer loyalty.
However, if you have a competitor who has 100,000 followers on their account, they may not be as loyal to that brand.
When commenting on posts of those you follow, try to not sound salesy
And never use the same comment for every person you message.
If they ask a question on their post, give them an answer.
You can also look at the types of comments others are posting for ideas and inspo..
As you keep following and engaging with people, you’ll start to build Instagram followers organically.
7. Host Giveaways to Build Your Instagram Followers.
If you host giveaways on your website and provide visitors with an option to follow you on Instagram and other social networks, you’ll have a much bigger reach.
If your audience size is small you can post your giveaway in certainFacebook groups. Getting featured on giveaway blogs might also help spread the word about your promotion
When I first started working in marketing, I’d reach out to giveaway blogs. I’d send them some free products in exchange for a review post.
Most agreed to it for the free product though some did ask for payment as well. They’d do a product review post filled with pictures and their experiences with the product.
In the end, their audience would enter to win the product under the condition that we send that customer the product. The result? Hundreds of new followers on all our social accounts.
This is a great way to get new IG followers if you don’t have an audience. But it might not be as targeted than if you were to host a giveaway on a relevant niche blog.
If you’re just starting out, giveaways can help you get more followers on Instagram. However, if you do them too often, you might not get the type of audience you want.
If your goal is to get sales, giveaways won’t necessarily help you get more of them. But if you’re only looking to get Instagram followers fast, this strategy can work quite well.
8. Using Instagram Analytics Tools to Gain More Instagram Followers.
Instagram analytics can give information to you about your following, but there are many free tools in the marketplace that can give you more interesting information.
Things like engagement rate, new followers, Instagram unfollowers, and inactive accounts can give you insight that will shape how you get more followers on Instagram.
The best Instagram analytics tools in the market right now include:
Sprout SocialAll these Instagram analytics tools provide valid and highly informative information that can help you better understand your audience.
And they can also highlight the right content that you can use to get your Instagram followers to increase.
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